Market assessment expenditures in industrial new product ventures
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Market assessment expenditures in industrial new product ventures by Robert G. Cooper

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Published by Public Archives of Canada in Canada .
Written in English


  • New products -- Management.,
  • New products -- Marketing.,
  • Creative ability in business.,
  • New business enterprises.

Book details:

Edition Notes

Thesis (Ph.D.) - University of Western Ontario, 1973.

The Physical Object
Pagination1 microfilm
ID Numbers
Open LibraryOL19071544M

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